Park centers Retail Warehouse Case study
Since the acquisition of Park Center retail park portfolio by Revetas Capital in 2014, the Owner has appointed Cushman & Wakefield for retail leasing and property management of the 45,345 sq m GLA portfolio, comprising 8 retail parks, 3 retail warehouses and 1 city store situated around Hungary.
•Achieve 100% occupancy at the retail assets
•Attract international retailers and major players of the Hungarian market to the retail parks
•Renew the Park Center image of the portfolio based on the new Corporate Identity
•Strengthen the awareness of the retail parks
•Improve quality and appearance of the assets
•Further increase customer satisfaction
•Step 1: Develop a new retail
leasing strategy for the assets to improve tenant mix and reduce vacancy
•Step 2: Re-lease units where the
leases have expired
•Step 3: Ensure anchor tenants in
•Step 4: Improve the quality and
image of the parks
•Step 5: Launch the new logo and
•Step 6: Organise rebranding campaign targeting both
customers and B2B partners
Centers are well-known and popular
retail schemes in Hungary, offering strong tenant mix.
Cushman & Wakefield, as the exclusive letting agent, has successfully
leased retail units to international retailers.
The assets are generating strong
demand among tenants, allowing the landlord maintaining high rental levels and
100% occupancy guaranteed for the long term.
image upgrade of the assets is being smoothly delivered at the retail parks
both for customers and retailer satisfaction.