Fashion Street, Budapest
Immobilia appointed C&W with the exclusive leasing and property management of the GLA 9 000 sq m high street, Fashion Street. The developer’s major objectives were to establish an upper-class shopping destination in the heart of Budapest with international fashion retailer’s present, which enlarges the downtown shopping area of the city centre, offering a unique, high quality street for customers.
Step 1: Create a strong brand image for Fashion Street, which emphasizes the unique architecture from the first half of the century of refurbished buildings.
Step 2: Agreement with major international fashion retailers for opening their flagship stores on Fashion Street.
Step 3: Establish Fashion Street as a unique shopping destination with premium brands.
Cushman & Wakefield, as the exclusive letting agent, has successfully leased several retail units to international fashion brands, such as Hugo Boss, Massimo Dutti, Furla, Benetton, Lloyd Shoes, Tommy Hilfiger, Starbucks, Oysho, Intimissimi, etc.