Fashion Street, Budapest


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The Challenge

Immobilia appointed C&W with the exclusive leasing and property management of the GLA 9 000 sq m high street, Fashion Street. The developer’s major objectives were to establish an upper-class shopping destination in the heart of Budapest with international fashion retailer’s present, which enlarges the downtown shopping area of the city centre, offering a unique, high quality street for customers.


The Solution

Step 1: Create a strong brand image for Fashion Street, which emphasizes the unique architecture from the first half of the century of refurbished buildings.

Step 2: Agreement with major international fashion retailers for opening their flagship stores on Fashion Street.

Step 3: Establish Fashion Street as a unique shopping destination with premium brands.


The Results

Cushman & Wakefield, as the exclusive letting agent, has successfully leased several retail units to international fashion brands, such as Hugo Boss, Massimo Dutti, Furla, Benetton, Lloyd Shoes, Tommy Hilfiger, Starbucks, Oysho, Intimissimi, etc.

Contact

Viktória Szabó

Head of Retail

Budapest, Hungary

Phone +36 1 484 1318

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